Lavoro Londra, Lavoro Inghilterra

Online Marketing Specialist

11/03/2016

eurocentres

Job Description

Eurocentres is one of the world’s leading language training providers. As a Foundation we provide quality language teaching and aim to contribute towards a better understanding among people everywhere, by helping to bridge national, cultural and social barriers. We remain committed to our original goal of teaching languages supremely well and providing high standards of services to our clients. Our innovative language methodologies are constantly developed and adapted to meet current needs.

Dedicated to quality

The Swiss Eurocentres Foundation has been a consultant to the Council of Europe for language learning since 1968 and has played a crucial role in the development of the Common European Framework of Reference for language teaching and learning. As a founding member of EAQUALS, Eurocentres has continuously set global standards for high quality language learning and has recently been rated the best UK school group by the British Council.

SEO & Content Specialist

We are looking for a passionate, sales and target oriented Content Manager to join the Eurocentres E-Commerce team. You will be based in London.

Key tasks include, but are not limited to:

Strategic:

  • Researching and refining a robust SEO & content strategy across multiple territories including Google, Bing and other relevant search engines
  • Define and implement content roadmap
  • Regularly relay latest Search & Industry related data internally
  • Define and drive new innovative channels and initiatives to achieve profitable growth.

Budgeting:

  • Contribute to reach yearly sales targets
  • Responsible to deliver a positive ROI on Natural search and content campaigns across multiple territories

Execution:

  • Organizing, creating, managing and optimizing the multilingual SEO initiatives (technical, off page) on a day-to-day base incl. creation of Landing Pages
  • Performing research, write engaging content to create articles, blog posts, product stories, social seeding, digital press releases, PR distribution, forums etc.
  • Daily on-site content optimization
  • On-going link building & build up relevant SEO partnerships
  • Implement appropriate strategies required to achieve KPI target
  • Maintaining and monitoring of SEO measures

Desired Skills and Expertise:

  • Relevant University degree if possible with journalistic background / blogger background
  • Fluent in English and another major language such as German, French and Italian. Any other language would be a plus. Right to work in UK
  • Very diverse SEO experience with focus on content within an agency or in-house environment
  • Experience with niche markets and awareness of statistical impacts
  • A hands on approach including experience in writing briefings and content for different target groups
  • Experience with blogs preferably having their own
  • Hands on experience in analytic tools like Google Analytics, Google Keyword Planner
  • Skilled with Microsoft Excel
  • A self-motivated individual with high levels of energy.
  • High level of attention to detail, highly analytical and data driven.
  • Team player

We look forward to hearing from you. Please send us your CV and cover letter per Email to:
Michel Saegesser, Head of E-Commerce & ICT Services, msaegesser@eurocentres.com

For assistance on arrival in English, Italian, French and Spanish please contact our colleagues at EazyCity www.eazycity.com

 

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